Yes, we all know that Michael Jackson died. It's hard NOT to know considering the amount of media coverage the King of Pop's passing has received and continues to receive. Don't worry, I'm not going to write about his music, the allegations, how much of a freak he was or wasn't, etc. This post is about what the media madness around the MJ story has taught me as a PR professional, former journalist and social media hound.
I first caught wind of something being "up" with MJ via my Blackberry Storm by way of a New York Times news alert. The headline read, "Michael Jackson hospitalized with heart problems," or something to that extent. I was hanging out with my co-workers at the time and after I announced that to the group, someone said, "Oh man, imagine if he died?" Within a second of that comment, I received an instant message on my BB from my wife, "OMG...Michael Jackson died!" I turned to the group and gave them the news. We all immediately grabbed our mobile devices and started checking out Twitter and Facebook. We then turned the TV channel to CNN.
I remember when the news broke that Magic Johnson had HIV. I heard a rumor in school and it was that MJ had aids. I was thinking Michael Jordan, not Jackonson or Magic. I got home after school, just in time for the press conference on one of the major networks - think it was ABC at the time. However, from the time I heard the rumor to the time I actually confirmed the news, it was a span of two to three hours. With the Michael Jackson story, I got initial word, rumor confirmation, web confirmation and finally news confirmation all within 20 seconds of each other. That's how fast news spreads in today's internet-based news environment.