All in Media
Investigative Photojournalism at Its Best
Sourcing content is a hard thing to do these days. In fact, most writers that publish content for the web so go with a link sourcing and call it a day.
But, what happens when a photo so vividly depicts an incredible story and the photograph (or who took it) becomes the story?
We live in a world where news doesn't break. It just happens and we, as consumers, hear about it, read about it, see it happening, live because of social media. As a result, the traditional news avenues for brands aren't what they used to be.
Today, brands have to self-publish. They must tell their own story because newspapers, magazines, TV and radio stations just don't have the time to tell stories like they used to. news is short, punchy and informative these days. Yes, magazines and long form journalism is still kicking to a certain degree, but news outlets are the only one telling good stories.
I worked as a reporter for the Boston Globe for about five years. I covered a variety of subjects, dealt with a ton of PR people and have a keen sense of what is news and what isn't. Add in my 15 years in PR and, needless to say, the journalism business is a business that I know in and out.
So while I'm buzzing through my RSS reader, I came across Mashable's story about "HOW TO: Get Journalists to Tell Your Story" and immediately thought to myself, holy crap, they are missing one critical element to media relations:
It's about the relationships, stupid.
Last week, Google announced that they were relaunching Google News in a better format with enhanced customization, discovery and sharing. The redesign was the biggest change since the launch in beta in 2002.
The feedback was good, but some folks wanted parts of the old Google News back.
The year is 2025. There is no pubic relations, no advertising and no marketing. In fact, there's no media in the traditional sense.
All that's left after the social media nuclear cloud cleared, are virtual newsrooms connected by civilians that are paid per search rank and residual content like videos, pictures, Tweets and status updates.