Broadcast media gets quite the rap these days — if it bleeds it leads. If you’re from the Greater Boston area, and follow the media, you know about the formerly called WGBH now called GBH.
The team at GBH is lead by Pam Johnston, general manager and recently, we sat down for the PR Bunker Podcast and talked old school media meets new school media.
How does a reputable news organization like GBH stay up with the times? How does one drive editorial strategy for an entity that has a far reach, covers a slew of topics and remains relevant in a world where our news is delivered one swipe of the thumb at at time?
Find out on the latest edition of the PR Bunker Podcast.