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I'm a huge Evernote fan. The desktop, mobile and tablet apps are used everyday -- personally and professionally. It's my number one GTD app -- get things done.
I also am in love with their Clearly browser extension for Chrome. Instead of telling you what it does, I'll show you:
We live in a world where news doesn't break. It just happens and we, as consumers, hear about it, read about it, see it happening, live because of social media. As a result, the traditional news avenues for brands aren't what they used to be.
Today, brands have to self-publish. They must tell their own story because newspapers, magazines, TV and radio stations just don't have the time to tell stories like they used to. news is short, punchy and informative these days. Yes, magazines and long form journalism is still kicking to a certain degree, but news outlets are the only one telling good stories.
I worked as a reporter for the Boston Globe for about five years. I covered a variety of subjects, dealt with a ton of PR people and have a keen sense of what is news and what isn't. Add in my 15 years in PR and, needless to say, the journalism business is a business that I know in and out.
So while I'm buzzing through my RSS reader, I came across Mashable's story about "HOW TO: Get Journalists to Tell Your Story" and immediately thought to myself, holy crap, they are missing one critical element to media relations:
It's about the relationships, stupid.
The beauty of social media is that everyone can do it. With a little reading, homework, testing, analyzing and effort, anyone can be a guru. As a result, the space is like a crowded supermarket on a half-off coupon day. It's packed. Some know how to shop smart, some just look good shopping.
One thing "gurus" like to do is tie everything that trends online - literally everything - to a lesson learned.
This was the case with the death of Osama Bin Laden. Just Google his name and the words social media lessons and see what you come up with.
One result that should pop up in the wash is a post written by my buddy @MSGiro over at Technorati, titled, "What Osama Bin Liden Taught Me About Scrapbooking".
Last week, Google announced that they were relaunching Google News in a better format with enhanced customization, discovery and sharing. The redesign was the biggest change since the launch in beta in 2002.
The feedback was good, but some folks wanted parts of the old Google News back.