All in Business
I'm quite the cynical guy. I'm not one to make bold predictions either. Combine those two attributes together and you get my annual 2014 social media no bullish*t predictions. Brace yourself. Your mind will be blown. Well, maybe not blow, but you'll probably nod quite a bit and chuckle.
I have much to be thankful for after a pretty decent year. While 2012 would be described as devasting, 2013 would be described as healing. In 2014, I'm looking to do a number of things. No big promises here. No big resolutions. Just some simple thinking about how to make my life even more enjoyable than it is right now.
The basics of brand journalism all companies should adhere to if they want to get their message heard and drive business...
Over the past year, I've realized one important thing about business: career opportunities present themselves as often as you create them.
I've come to that realization due to the past three years being full of some ups and some downs. At the end of the day, it has all evened out.
I've been around the block when it comes to business. I've worked at all types of agencies. I've worked with all types of people. I've worked with all types of clients.
The only thing that stitches all of that together is change.
It happens.
Most people hate it.
I don't let it bother me.
Here's why.
I'm looking to make a move with my two-car situation. I'm not a typical sales target. I'm a social guy. I'm an online guy. I don't want to sit in a showroom and do the dance. However, on this particular day, I was in the mood. However, no one was listening.
We all need side projects. They keep the creative juices flowing. My side project is called Taapi, a social game that will help with conserving global energy.
Here's how:
Today I start a new gig at Schneider Associates (SA), a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales.
My official title is Director of Digital Integration and Social Business. In English, that means I'm the guy who will add some digital goodness to our clients public relations and marketing campaigns.
