All in Social Media
The folks over at HubSpot released results of a survey that indicates marketers expect the importance of Facebook and Google to seriously decline over the next three years. The marketers are part of the Inbound Marketing Summit and 80% of them agree on the decline trend.
I was reading a post over at Mashable about what consumers want from brands when they are "Liking" them on Facebook.
The results shouldn't shock you whatsoever:
- 40% to receive discounts and promotions
- 39% to show my support for the company to others
- 36% to get a “freebie”
- 34% to stay informed about the activities of the company
- 33% to get updates on future products
- 30% to get updates on upcoming sales
- 29% for fun or entertainment
- 25% to get access to exclusive content
- 22% someone recommended it to me
- 21% to learn more about the company
- 13% for education about company topics
- 13% to interact
I'm currently reading the book Elizabeth Street by Laurie Fabiano. I'm only a few chapters in, but the the book, which is based on true events. On Amazon.com, the book is described as, "both a fascinating immigrant story and an intimate portrait of how a first-generation American--and the author’s own great-grandmother--outwits one of the most brutal crime organizations of the early 20th century."
Without giving away too many details, there's a part in the book where an Italian immigrant is amazed at the tall structures "the American's" have built, referring to the sky scrapers of the early 1900s. The character's cousin tells him, "They [Americans] won't stop until they scratch the sun."
I thought that was a great line and could mean a lot of different things.
One panel from the #140conf that I was very interested in was the one on how the real-time web can impact education.
In true 140 fashion, the panel was too short for a subject that I am very passionate and know a lot about (considering I've spent nearly seven years of my life working in education and another three or so representing education-focused clients).
You see, the education space is always behind the eight ball. It is always in need -- need of tools, technology, good teachers, content, students, active parents, etc. For such an important part of all of our lives, education (for the most part IMHO), doesn't get the attention it deserves in terms of the issues -- from the political end of things, technology issues, parental involvement, etc.
Education simple gets the shaft in my book.
This is Jeff. He really doesn't look this goofy in real life. :)One of the great things about social media is that you get to meet interesting people. One interesting dude is Jeff Cutler. He's a passionate social media geek, cause fanatic and really, just an overall good guy -- though, he tried to out-duel me in the NomX3 Pizza Fest but got the Heisman (video and post will be coming in the following weeks).
Jeff does this funny column called Social Media Three Answers where he "interviews" a person who's deep into the social media game and posts their answers on his blog. The catch? The interviewee makes up their own questions, but only shares the answers. It's hilarious.