All tagged mashable

I worked as a reporter for the Boston Globe for about five years. I covered a variety of subjects, dealt with a ton of PR people and have a keen sense of what is news and what isn't. Add in my 15 years in PR and, needless to say, the journalism business is a business that I know in and out.

So while I'm buzzing through my RSS reader, I came across Mashable's story about "HOW TO: Get Journalists to Tell Your Story" and immediately thought to myself, holy crap, they are missing one critical element to media relations:

It's about the relationships, stupid.

It was reported today that Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses.

Mashable got the tip from B.J. Drums, who works for the Museum of Making Music in Carlsbad, California. Drums apparently sent Mashable proof that Facebook is taking their "like" feature seriously via a letter and some of the sticker samples.

This move by Facebook is proof positive that online engagement strategies need offline counterparts. 

Twitter GermanIn a blog post today, Twitter announced that more than 60% of users reside outside of the U.S., mostly due in part to the service being launched in other languages last year.

That expansion took place in October of 2009 and in November, the site became available in Spanish and shortly thereafter, French. December was when the site was available in Italian and German. However, Japan has been online for just about two years.

Twitter’s lead engineer for the international team, Matt Sanford, wrote today: