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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Introducing My Botanic Planet.com: Science Resource for K-5 Teachers and Students

My oldest daugher loves school. She comes home every day very excited to share what she's learned that day. No matter the subject, she's very "in to" school. Over the past few months, I've been telling her about a project I've been working on with a client of mine called TruGreen, a leader in the lawncare business. 

TruGreen is based in Memphis, TN and they have a relationship with a non-profit called Memphis Botanic Garden, which serves more than 43,000 school-aged children annually through organized education programs, offering them the opportunity to get outdoors and learn through hands-on activities and nature play.

Over the years, Memphis Botanic Garden has developed a curriculum that teaches kids about botany. They even created a couple of characters that bring the curriculum to life. 

With the help of my client TruGreen, today the two organizations launched a very cool site called My Botanic Planet:

PRESENTED BY TRUGREEN AND MEMPHIS BOTANIC GARDEN

With My Botanic Planet℠, TruGreen aims to inspire K-5 students’ interest in the diverse plant world around us and deliver on the ServiceMaster brands’ commitment to being effective stewards of our environment and natural resources.
 
Based on the classroom experience offered through the Memphis Botanic Garden reaching more than 40,000 students, TruGreen created My Botanic Planet.com with U.S. national standardized lesson plans and related interactive games for students to explore basic botany.
Despite having a personal affinity towards the site -- since it's been my labor of love for the past five months -- the concept is brilliantly simple: teach kids about the environment (specifically botany) through a very interactive website that has games and activities, but also provides the necessary resources for the teacher to bring the curriculum into their classroom. Yes, my opinion is biased, but I think the site is awesome and I hope the parents and teachers out there reading this think so to. 

 

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