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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Maria Aragon, Lady Gaga and the Power of Social Media

We all know the story of Justin Beiber. He was a talented little kid who sang his heart out and was all over YouTube. One audition with Usher and millions of dollars later, the kid is a phenomenon.

Enter Maria Aragon, who seems to be headed towards Beiber fever.

Like Justin, Maria has a video on YouTube that showcases her talents. In this case, she's covering the Lady Gaga song, "Born this Way."

Somehow, Gaga found this video and tweeted it. As a result, the video has received a slew of views and in fact, Gaga welcomed Aragon to her live show where the tandem performed the song together.

That, my friends, is the power of social media.

Article first published as Maria Aragon, Lady Gaga and the Power of Social Media on Technorati.

 

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