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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Vimeo Takes You to Video School

I'm a big fan of the video community Vimeo. It's sort of the independent version of YouTube. They recently launched a video school that shows users how to shoot good video.

The content covers a lot of aspects of best practices in video creation. For example, the below video outlines white balance and how it's important to capturing accurate colors in your video.

Despite the technology available to consumers these days — most of which is automated — it's still important to learn the basics to produce footage that's less point and shoot and more professional. After all, they're your memories so why not make them look as best as you possibly can.

Maria Aragon, Lady Gaga and the Power of Social Media

Songs I Can't Get Out of My Head