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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

So You Don't Have an iPhone; Who F-ing Cares?

I'm an Apple fan boy. I'll admit to that. I have all the Apple toys and will always buy the latest and greatest when feasible. However, the latest round of commercials for the iPhone are a little bit much in my opinion.

The premise behind the spots are basically that if you don't have an iPhone, you suck. The latest one is talks about if you don't have an iPhone, you don't have the retina display so all your photos and videos suck. And oh, you don't have Facetime so you suck.

It's a bold campaign and while I agree that the iPhone is the most powerful mobile device on the market in terms of stability, scope of apps, battery power, etc. the campaign is a little bit not-Apple, if you know what I mean. And that's coming from a fanboy.

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