All tagged advertising
Remember when Super Bowl commercials were actually funny (and were less expensive to produce)? Do you remember Terry Tate, the office linebacker?
The Tate character was perfect for the Super Bowl and perfect for Reebok at the time. I wish they'd bring it back.
What advertising characters did/do you like?
The Tim Cahill campaign corruption case is an interesting thing to follow. You can point the fingers in a lot of directions, but I personally point the finger to Hill Holiday, the advertising agency.
As counselors, it's our job to provide our clients with smart, creative and business-moving ideas. However, it's not our job to do unethical things just to help our bottom line.
In my opinion, that's what happened here.
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My buddy Ed Cafasso has a great post over at his blog called Bending Light. He does a weekend roundup of items he finds interesting and one of them in today's issue includes using the words "content creation" on your resume. Basically he's saying there's no shame in doing so:
There's a lot of chatter amongst bloggers in the marketing, public relations and advertising industries about about Venn diagrams and a movement away from silos.
Feds pushing hard for census participationThe federal government has been doing a pretty decent job in promoting the 2010 census. They have used a variety of on and offline marketing channels.
One of the more effective channels has been social media and specifically YouTube.
Check out this video that targets the Taiwanese population. According to the video, only 800 Taiwanese residents filled out the form — that's missing about 80 percent.
