All in NHL
Boston has been known, over the past 12 years or so, as Title Town. However, since the 2011 Stanley Cup, Boston teams have floundered when it comes to winning on the big stage.
The Boston Globe published a story today, on Super Bowl Sunday, about the sulking Boston fan base -- a fan base who has been accustomed to winning, but is now relegated to think about our pre-2001 days when we all found comfort in our losing ways and used those feelings to fuel the passion we have for our teams.
One of the best gigs I ever had was working as a reporter for the Boston Globe. I worked with ton of talented writers and good people. One of them was Mike Dilorenzo, who is now the the NHL's point person on all things social media. He spent some time on the agency side, blogs frequently and is all over Twitter. He and his team have helped the NHL build a stronger fan base with the help of social media tools.
Here is an interview I did with Mike, asking him about their use of social media and the progress they've made from a brand awareness perspective.
