All in Social Media
I typically don't do any self promo here, but sometimes, I need to point the spotlight on me or the company I work for. In this case, it's a nod to the cool peeps I work with at One to One.
We have a social media management system called MessageMaker Social. I've seen it in action and it's pretty cool, especially for those brands that have multiple social assets in the field and need to manage it carefully.
The Boston Globe tells us that WE are Big Brother. HE isn't watching US. WE'RE watching EACH OTHER. Courtesy of Facebook.
We live in a world where news doesn't break. It just happens and we, as consumers, hear about it, read about it, see it happening, live because of social media. As a result, the traditional news avenues for brands aren't what they used to be.
Today, brands have to self-publish. They must tell their own story because newspapers, magazines, TV and radio stations just don't have the time to tell stories like they used to. news is short, punchy and informative these days. Yes, magazines and long form journalism is still kicking to a certain degree, but news outlets are the only one telling good stories.
Had an idea this morning about a post. Got lazy. Didn't want to write so I did a quick video about sitting in traffic, the rain and how both remind me of social media. Stay with me here...