All tagged business

Selling is as easy as getting to the gatekeepers

There are gatekeepers in business, especially when it comes to sales. Typically gatekeepers are ones that control the budget. However, the business environment today is much different than it was years ago. Today, there are levels of gatekeepers and one of the most influential of them all is the researcher. Question is, how do you get in front of them?

Agencies are spark plugs of business

Marketing, PR and advertising agencies are spark plugs. This is our function in the business world. Often times, we try and make what we do sound complicated and it makes us seem bloated. Times are changing. Simplification and convergence is happening. Sparking new ideas that drive business will remain a key part of our existence.  

You are what you write

First impressions are everything and recently, there's been some chatter on the web about your writing and social media content being the stuff that creates a first impression. When it comes to leaders, this absolutely applies. Leaders need to be able to write in a manner that exudes leadership.  

Thinking about 2014

I have much to be thankful for after a pretty decent year. While 2012 would be described as devasting, 2013 would be described as healing. In 2014, I'm looking to do a number of things. No big promises here. No big resolutions. Just some simple thinking about how to make my life even more enjoyable than it is right now.