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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Bruins awake from hibernation, virally

Out of all the New England sports teams, one is doing a great job with the viral spots -- the Bruins. 

I love the bear concept. 

And oh yea, for all you puck heads out there, my prediction is that the B's get to the eastern conference finals this year. Not sure I see a cup in our 2009-10 crystal ball as the Caps look ridiculously good, but I think we'll be a contender. With a couple lucky bounces of the puck, we might just see another parade on Boylston Street.

Bonus video: The one with the Bear getting pissed at the dude for dating a Habs fan is my fav.

Some advice for my brother, soon to be a dad

Doing homework is fun, for now