All tagged hockey
When I was a teenager, my brother and I bought our father a Boston Bruins clock that has a Bobby Orr player card laminated on it. It has a little shelf to put other things on it as well. In fact, I think there's a Bruins shot glass that rests on the shelf.
Since he's had the clock, my father has yet to put a battery in it. When he opened up the gift and realized what it was, he turned to us and said, "I'm not putting a battery in the clock until they win the cup."
That, as I mentioned, was 20+ years ago. Every year we talk about the Bruins and my father always says, "This could be the year I put in the battery."
Do you believe in two miracles?Article originally posted on Technorati.com
Today the USA will face off against Canada for the gold medal for hockey in the 2010 Olympic games. There hasn't been a hockey game of this magnitude since 1980, better known as the "Miracle on Ice."
When Team USA beat the ever-mysterious Russian team — who up to that point, set the gold standard of hockey around the world — patriotic pandemonium ensued at Lake Placid, NY.
One of the best gigs I ever had was working as a reporter for the Boston Globe. I worked with ton of talented writers and good people. One of them was Mike Dilorenzo, who is now the the NHL's point person on all things social media. He spent some time on the agency side, blogs frequently and is all over Twitter. He and his team have helped the NHL build a stronger fan base with the help of social media tools.
Here is an interview I did with Mike, asking him about their use of social media and the progress they've made from a brand awareness perspective.