All in Social Media
No, I'm not quitting Facebook, though it appears that many of you are (and feel the need to share it with all of us).
A survey released last week by the Pew Internet & American Life Project found that 61 percent of Facebook users have taken a “Facebook vacation."
Before the Blizzard of 2013 started, I asked the folks at the office to share their experience through social networks; using photos, videos, Tweets, etc. to show everyone how they are faring with this crazy storm.
Well, being the social media geek that I am, I threw together this Storify as a way to bring our stories together.
There is no explanation as to why videos go viral. They are either funny, dramatic, unbelievable or all of the above. What goes viral and what doesn't cannot be predicted. In fact, you can "make" viral videos. It has to happen naturally.
Take this video on Mashable, for example. It has to do with a little kid, a dog and poop. Yes, you read that right. Poop.
Then check the speed at which the video caught the attention of readers.
We are in living in a social-network-minded world. People you know, don't know, think you know and want to know, are creating content on a frantic pace. It's hard to keep up with it all.
As a result, Facebook, the largest network, is trying to simplify how we get our content -- or at least search for relevancy in content. Question is, how will other networks react, specifically the likes of Twitter, Pinterest and Linkedin?
Used Storify to capture some of the nice (and funny) notes, pictures, etc. from my day today. Thanks to everyone for making it a great one!
Five years ago, social media reporting consisted of showing how make likes, comments, shares, retweets, etc. your client’s social content received, i.e. engagement. Well, social media reporting is slowly growing up and should be called social business reporting.
At the end of the day, clients are looking at agencies like d50 Media to implement integrated programs that impact business in some way shape or form. While sentiment, share of voice and all those other squishy measurements are still widely used in reporting, it doesn’t tell your client’s holistic story.
At d50, we measure lead, engagement, conversation and traffic impact. This approach gives our clients a 360 degree view into their social media presence across channels, how they are performing and what impact they have had on business objectives.
To get you up to speed, here are five steps to help your brand create robust social business reports that can help drive strategy.
Interesting story over at AllFacebook.com about brands not getting what consumers want in terms of content on Facebook.
It's no shocker to me, but we (consumers) want visual content. Links and funny status updates are cool and all, but we're a visual society. Our attention spans are very short and if our attention isn't snatched in a three seconds or so, we're moving on.
Thus, the importance of visuals.
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Facebook announced today via a blog post that they bought the very popular Instagram, the photo sharing service that connects to a variety of social end-points (not to mention has a slew of cool filters).
This is big news, not only because the purchase price was $1billion and stock options, but because Instgram was setting out to be THE leading social app for mobile devices.
It was wildly popular on iOS and just recently, took a stronghold on Android.
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Life naturally categorizes the relationship you create and maintain over the years: family, friends, co-workers, college buds, ex's, etc. Social media is no different. And, because folks like myself tend to collect people over the years, our social networks get very busy, loud, crowded and overwhelming at times.
It's nearly becoming unmanageable. I can't possibly following 1000+ people on Twitter and really know every single one of them. Add on Google+, Facebook, flickr, et al and all of a sudden, you have an ecosystem of people that fit into one category or another.
This is why lists, circles, groups, etc. are so important in keeping tabs on your social hive, as I call it.
