All in Social Media

2012 Should be the Year PR Types, Mad Men and Digital Marketers Come Clean

Don Martelli
Business, , public relations

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I've been in the journalism/PR/digital marketing business for 18 years (in that order). If you've ever worked at an agency, you know that the lines between PR, advertising and marketing has become blurred because of online communications, i.e. social media.

The space is become very crowded. Guru's are a plenty. Books are being written at a feverish pace; books on Google+, Facebook, social media in general, location-based stuff, etc.

It's never ending and to be brutally honest, it's tiring.

Here's what I'd like to see from PR, advertising and marketers in 2012:

The Social Networking Dilemma for Parents

Don Martelli
Apple, , Family, Parental Advice,

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Today the Globe has a story about the dilemma parents face with social networking.

[Social Networking] It’s become one of the most pressing questions for parents of children growing up in the digital age: When should they let their children join Facebook or should they be on the site at all? An estimated 7.5 million preteens - including 5 million under 10 - are part of the social network in violation of Facebook’s terms of service, according to Consumer Reports.

I have nephews and a niece who are under the acceptable age for signing up for Facebook, but are on Facebook. I see the interactions they have with their friends and family. Sometimes I find it strange. Sometimes I find it cool (mostly because I can keep up with how they are doing in school, athletic activities, etc.).

The Facebookization of Our Lives

Don Martelli
,

LED NYLON FILMS

I've watched The Social Network a zillion times. The movie is pretty good, but what fascinates me is the story behind the creation of the biggest technological advance of my lifetime (I don't count PC's or mobile phones because they were in the works, to a certain extent, before I was born or before I knew what they were).

Facebook.

Just the word along means a zillion things:

Google Launches Brand Pages for Plus with No Sizzle

Don Martelli
Google,
Those of us who are in the media space; have "social media in their title"; are in PR, marketing or advertising, have been tooling around with Google+ for what would be coined in Internet terms, "a minute."

Since the launch of Plus, some brands tried to sneak their way on to the platform, but were quickly booted as a result. Google was basically saying to them, "Hey, we appreciate the eagerness, but we're just not ready for you to set up shop yet."

Well, the store sort of opened yesterday with a slew of brands launching on the platform.
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