All in public relations
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I've been in the journalism/PR/digital marketing business for 18 years (in that order). If you've ever worked at an agency, you know that the lines between PR, advertising and marketing has become blurred because of online communications, i.e. social media.
The space is become very crowded. Guru's are a plenty. Books are being written at a feverish pace; books on Google+, Facebook, social media in general, location-based stuff, etc.
It's never ending and to be brutally honest, it's tiring.
Here's what I'd like to see from PR, advertising and marketers in 2012:
I'm a gamer. That's no secret. I'm currently on the PlayStation Network (PSN) and have thought about going to Xbox as well. With kids, family and work obligations, it's hard to get in the gaming time I really want, but that's ok with me. I manage.
So when I fired up the PS3 about a week ago and I couldn't log in, I thought it was an authentication problem. That was Saturday before Easter. Then on Easter, my nephew was complaining that he couldn't get on either. Since I was off the interwebs that weekend, I hadn't realize that the PSN had been hacked and Sony, as a result, shut it down.
Writing is not an easy thing to do. Even when you think you are a decent writer, you pick up the New York Times or the Harvard Business Review, flip through a few pages and find yourself reaching for the dictionary or Googling a phrase.
Yes, I think I can put words together that make sense, but I am far from New York Times or HBR material.
However, reading these and other publications help not only to improve your writing, but also helps to soak up knowledge of business markets you'd never thought you'd want to know about.