All in Photography

Client Incentives and Your Help

Don Martelli
Photography

Everyone needs a little motivationBeing that I'm off this week from my real job, I've been thinking about a number of non-work related things, one of them being my photography business. 

You see, I don't push it too much. I typically get a handful of jobs throughout the year that suck up some weekend time, but that's ok. The money is good and the people I meet and connect with are great. 

However, my referral-well has dried up as of late and I've thinking of ways to re-engage with existing clients as well as ones that are on the verge of being clients. 

One of the things I've been thinking of doing is offering incentives. For example, if someone hires me for a family portrait session and refers me to another family who also hires me, I'm thinking about throwing the initial family a $25 iTunes gift card or maybe gift certificate to a restaurant. For more referrals or bigger referrals (job wise), the bigger the incentive.

A Look Back at the Wedding Season

Don Martelli
Photography

I'm on the verge of shooting my last wedding and to be honest, I'm going to miss it a little. Yes, the day is long, physically arduous and stressful at times. However, there's nothing like taking pictures of people that want their picture taken. There's no worrying about who to shoot and who not to shoot. It's a happy occasion and every (and I mean everyone) wants their picture taken by the professional. Since this I'm nearing the end of the season, I thought I'd share some tips and some of my most recent work.

My Approach
I have no clue how other photographers run their gigs, but I've been to a good deal of weddings that I wasn't shooting and found that most hired guns treat the event as a job. Yes, professionalism is important, but what I've seen over the past few weddings I've been to, is photographers that are all business. There's no joking around. There's no chatting with guests. It's all about shooting and being the "boss" of the paparazzi (more on that in a sec). 

I take a totally different approach: