All in Mobile

The king of location based services, Foursquare, raised $20 million in financing, according to a blog post by the company and various media reports.

The once small start-up that was an acquisition rumor of Facebook and Yahoo, is now valued at $95 million, according to reports.

The fusion of cash proves that Foursquare is leading the location-based services pack by a big margin. However, now that it appears that an acquisition is out of the question, where does Foursquare go from here?

Here are 20 million thoughts (well, maybe just a few) as to the current state of the service and its future.

Beat LA by texting "BeGreatBos" to 20222Being in the PR business, you get to work with a lot of organizations that span across various industries. Often times, we do pro-bono work with organizations because their mission is too important no to. 

Case in point, the Boys & Girls Club of Boston (BGCB).

We are doing a very cool thing that's tied into the Celtics and Lakers rivalry (yes, I know the Celtics are down 0-1 in the NBA finals, but there is plenty of hoops to be played) and I need your help. 

You see, the BGCB and their LA counterpart have create a charitable challenge that we're calling "Be Great." 

The idea is simple, whichever club raises more money during the NBA finals, they are crowned champion. Yes, I know it's just bragging rights, but it's more than that. 

It's bad enough that AT&T is getting whacked by customers and their top competitor, but now they adding fuel to the fire by basically saying that iPhone users are sucking up their network bandwith. The company is thinking about providing incentives to users for curtailing their data usage.

Are you kidding me? As time moves along, mobile will no longer be the frontier, it will be THE main point of entry for consumers to digest and create content on the web. I envision that devices like the iPhone will be so powerful at some point that it will act as a desktop and sync with your monitors, keyboard and mouse via bluetooth. We won't need laptops and desktops anymore. The mobile device will be our ONLY device. 

AT&T, don't you think that you'll need to expand your network coverage and widen the pipe so to speak? Why ask people to curb data use and reward them for it. You had the idea right by launching an app that will help you find dead spots and improve network coverage. This incentive data move is yet another big chunk out of the brand.