Being in the PR business, you get to work with a lot of organizations that span across various industries. Often times, we do pro-bono work with organizations because their mission is too important no to.
Case in point, the Boys & Girls Club of Boston (BGCB).
We are doing a very cool thing that's tied into the Celtics and Lakers rivalry (yes, I know the Celtics are down 0-1 in the NBA finals, but there is plenty of hoops to be played) and I need your help.
You see, the BGCB and their LA counterpart have create a charitable challenge that we're calling "Be Great."
The idea is simple, whichever club raises more money during the NBA finals, they are crowned champion. Yes, I know it's just bragging rights, but it's more than that.