All in Celtics

Beat LA by texting "BeGreatBos" to 20222Being in the PR business, you get to work with a lot of organizations that span across various industries. Often times, we do pro-bono work with organizations because their mission is too important no to. 

Case in point, the Boys & Girls Club of Boston (BGCB).

We are doing a very cool thing that's tied into the Celtics and Lakers rivalry (yes, I know the Celtics are down 0-1 in the NBA finals, but there is plenty of hoops to be played) and I need your help. 

You see, the BGCB and their LA counterpart have create a charitable challenge that we're calling "Be Great." 

The idea is simple, whichever club raises more money during the NBA finals, they are crowned champion. Yes, I know it's just bragging rights, but it's more than that. 

As my buddy @dbinkowski will tell you, I'm probably the biggest Boston sports homer in the Greater Boston area. Every year I believe each of our teams will win a championship. That mentality has only surface since 2001 when the Patriots won their first Super Bowl, which sparked a decade of dominance by all out of sports teams, with the exception of the Bruins.

This year, the Bruins stumbled into the playoffs and got stronger and stronger as they beat Buffalo and the best goalie in the league. Next up was the Flyers and the Bruins went up 3-0. The series was stretched to a game seven and the B's were up 3-0 in said game.

Boston: The home of championsIf you live in the Greater Boston area and you are fan of any one of our professional sports teams, you realize that over the past 10 years or so, we've grown accustomed to winning.

It all started with the improbable 2001-02 Superbowl win of the Patriots, and then back to back Lombardi's just two years later. Then of course, we had the down 0-3 Red Sox who defeated their arch nemesis, the Yankees (or Skankees as I call them), only to sweep the Cardinals in the 2004 World Series. Sox did it again in 2007 by sweeping the Rockies. The next year, in 2008, the Celtics brought home the hardware by defeating their arch nemesis, the Lakers, in one of the most exciting finals in recent history (yes, I'm biased).

It's not often that predictions in sports come true. All you need to do is look at a transcription of all the times Ochocinco opened up his mouth. However, Paul "The Truth" Pierce talked all types of smack about getting to hoist the 3-point championship trophy over his shoulders in victory -- a feat not reached since 1987, when Larry Bird repeated as champ (winning in 1986).