All tagged social networking
No, this is not a post about the Harlem Shake. It's a post about how much fun I get to have at work.
We are a creative bunch. We pay attention to online trends. Lately, the Harlem Shake has been one of those trends we've been following.
We've been yapping about potentially doing one of our own Harlem Shakes. After a quick brainstorm -- and I mean like :30 seconds quick -- we decided to mash up the Harlem Shake with a flashmob.
I introduce you to the #BostonSHAKE:
Interesting story over at AllFacebook.com about brands not getting what consumers want in terms of content on Facebook.
It's no shocker to me, but we (consumers) want visual content. Links and funny status updates are cool and all, but we're a visual society. Our attention spans are very short and if our attention isn't snatched in a three seconds or so, we're moving on.
Thus, the importance of visuals.
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I've been in the journalism/PR/digital marketing business for 18 years (in that order). If you've ever worked at an agency, you know that the lines between PR, advertising and marketing has become blurred because of online communications, i.e. social media.
The space is become very crowded. Guru's are a plenty. Books are being written at a feverish pace; books on Google+, Facebook, social media in general, location-based stuff, etc.
It's never ending and to be brutally honest, it's tiring.
Here's what I'd like to see from PR, advertising and marketers in 2012:
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Today the Globe has a story about the dilemma parents face with social networking.
[Social Networking] It’s become one of the most pressing questions for parents of children growing up in the digital age: When should they let their children join Facebook or should they be on the site at all? An estimated 7.5 million preteens - including 5 million under 10 - are part of the social network in violation of Facebook’s terms of service, according to Consumer Reports.
I have nephews and a niece who are under the acceptable age for signing up for Facebook, but are on Facebook. I see the interactions they have with their friends and family. Sometimes I find it strange. Sometimes I find it cool (mostly because I can keep up with how they are doing in school, athletic activities, etc.).
For those who follow the social media space and are mobile nuts, QR codes add a cool aspect to both online and offline marketing programs.
In plain English, QR codes are basically bar codes that look like a printer spit ink into a square. Like bar codes, each QR code is unique.
When a mobile user takes a picture of the QR code (with the help of any number of mobile apps) he or she will be directed to something -- a website, app download, coupon, etc.
The biggest issue with QR codes is that your run of the mill consumer doesn't know what the heck they are. The adoption just isn't there yet.
I read constantly. News websites, blogs, Facebook, Twitter, etc. When it comes to the social web, I realize that I can'y catch everything, yet it's my job to keep on top of the trends, news, new services, apps, etc. Some ask, "How the heck do you keep up with it all?"
The answer is simplicity.
I keep things simple because there are many ways you can slice and dice what's important to you in terms of content. There's content that's important to you personally as well as professionally. And as many of you know, there's LOADS of it.
So how do I keep things simple and keep it organized?
Well, I first break down content into three categories:
