So I've had some time to sit on the ESPN-Twittergate story. If you haven't followed it, ESPN told employees that they were going to prohibit the use of Twitter unless posts served the needs of the network, i.e. don't post about what you're drinking, post about how many K's Beckett had last night.

The guidelines were sniffed out by Mashable; was tweeted by Ric Bucher, a NBA beat reporter for ESPN and ESPN.com with over 18k followers; and was analyzed by a zillion other bloggers/media outlets and tweeted like there was no tomorrow.

To get the word from the horses mouth, read this article on Sports Business Daily. But basically, ESPN.com Editor-In-Chief Rob King, one of the architects of the new plan, said: