All tagged reporting

Stepping Up Your Social Business Reporting Game

Don Martelli

Five years ago, social media reporting consisted of showing how make likes, comments, shares, retweets, etc. your client’s social content received, i.e. engagement. Well, social media reporting is slowly growing up and should be called social business reporting.

At the end of the day, clients are looking at agencies like d50 Media to implement integrated programs that impact business in some way shape or form. While sentiment, share of voice and all those other squishy measurements are still widely used in reporting, it doesn’t tell your client’s holistic story.

At d50, we measure lead, engagement, conversation and traffic impact. This approach gives our clients a 360 degree view into their social media presence across channels, how they are performing and what impact they have had on business objectives.

To get you up to speed, here are five steps to help your brand create robust social business reports that can help drive strategy.

Mashable's "HOW TO: Get Journalists to Tell Your Story" Forgets One MAJOR Step

Don Martelli
Media
I worked as a reporter for the Boston Globe for about five years. I covered a variety of subjects, dealt with a ton of PR people and have a keen sense of what is news and what isn't. Add in my 15 years in PR and, needless to say, the journalism business is a business that I know in and out.

So while I'm buzzing through my RSS reader, I came across Mashable's story about "HOW TO: Get Journalists to Tell Your Story" and immediately thought to myself, holy crap, they are missing one critical element to media relations:

It's about the relationships, stupid.