All tagged new york times
With Tweets, status updates, pictures and blog posts being pumped out at a feverish pace, there's no sense on who "owns" the content. While I have a blog and the words on the screen were written by me, do I really "own" those pages despite living on someone elses server?
How about photos and videos? Guessing the same principle is in play here as well.
However, what if you're a celebrity and taking pictures of private moments you want to share with your fan base? Can I, as a Twitter user, take that photo and leverage it for an ad, blog post or other creative items? I guess I can, but can I legally use those images? Probably not.
In order to thwart such efforts, a little start-up is working with a big list of celebs to help them own their social media content, specifically photos and videos.
Influencers are the new mediaIf you've ever worked in the PR, marketing or advertising business, you know that the media industry isn't the same as it used to be. Yes, everyone knows about newspapers closing, smaller staffs and dwindling advertisers numbers.
However, when you work in the business, there is a noticeable dynamic shift in the value placed on media coverage by both clients and agencies.
I'll admit, securing a positive piece in the New York Times, Wall Street Journal, Boston Globe or a trade magazine gets clients excited still. Afterall, those are top tier publications. However, do "clips," as they called in the business, really move the needle? Do they help sell product or service?