One of the best gigs I ever had was working as a reporter for the Boston Globe. I worked with ton of talented writers and good people. One of them was Mike Dilorenzo, who is now the the NHL's point person on all things social media. He spent some time on the agency side, blogs frequently and is all over Twitter. He and his team have helped the NHL build a stronger fan base with the help of social media tools.

Here is an interview I did with Mike, asking him about their use of social media and the progress they've made from a brand awareness perspective.