All tagged journalism

Brands Telling Their Own Stories: Beth Israel Deaconness Medical Center and 9/11

Don Martelli
Media,

Doctors at ground zero Google Images

We live in a world where news doesn't break. It just happens and we, as consumers, hear about it, read about it, see it happening, live because of social media. As a result, the traditional news avenues for brands aren't what they used to be.

Today, brands have to self-publish. They must tell their own story because newspapers, magazines, TV and radio stations just don't have the time to tell stories like they used to. news is short, punchy and informative these days. Yes, magazines and long form journalism is still kicking to a certain degree, but news outlets are the only one telling good stories.

Mashable's "HOW TO: Get Journalists to Tell Your Story" Forgets One MAJOR Step

Don Martelli
Media
I worked as a reporter for the Boston Globe for about five years. I covered a variety of subjects, dealt with a ton of PR people and have a keen sense of what is news and what isn't. Add in my 15 years in PR and, needless to say, the journalism business is a business that I know in and out.

So while I'm buzzing through my RSS reader, I came across Mashable's story about "HOW TO: Get Journalists to Tell Your Story" and immediately thought to myself, holy crap, they are missing one critical element to media relations:

It's about the relationships, stupid.

Journalism in the Year 2025

Don Martelli
Media

The year is 2025. There is no pubic relations, no advertising and no marketing. In fact, there's no media in the traditional sense.

All that's left after the social media nuclear cloud cleared, are virtual newsrooms connected by civilians that are paid per search rank and residual content like videos, pictures, Tweets and status updates.

AP Changes "Web site" to "Website"

Don Martelli
Media

With a simple Tweet, the Associated Press changed an argument that has been raging on in newsrooms for years.

Is it web site or website?

Well, it's now officially website.

According to the @APStylebook Twitter stream, "Responding to reader input, we are changing Web site to website. This appears on Stylebook Online today and in the 2010 book next month."

Video: Inside Journalism

Don Martelli
Media

Being that I've been in the news business for about 15 plus years now -- some as a reporter, some as a PR guy for two educational institutions pitching stories and the rest in the agency world developing media strategies -- I always get a kick out of pieces that make fun of the news business.

The industry is not the same as it used to be. However, the way stories are created and how news is developed, reported and delivered (to a certain extend) is pretty much the same.

All the games that PR people and journalists play with each other and against each other still play. If you've ever watched the evening news, especially the national news casts, the pieces always go something like this:

Real Journalism: The Chris Herren Story

Don Martelli
Media

For those of you from the Greater Boston area, you might remember the story of a young hoops star from the Fall River area who was so good that they spoke of him in the same vein as The Answer, i.e. Allen Iverson. For those of you who don't remember the story or aren't from this area, the legend of Chris Herren is more from the script of Nightmare on Elm Street as opposed to Hoop Dreams. 

Chris was projected to have a great college career and make a splash in the pros. He made it to the pros and even played for the Celtics. 

However, Chris carried a lot of baggage with him throughout his collegiate, pro and international basketball careers - baggage filled with drug abuse.

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