All tagged HARO

What the Vocus Acquisition of HARO Means for PR Pros

Don Martelli
Media, Media Relations, PR, Technorati

Mashable is reporting that Vocus, a developer of software for the public relations industry, will acquire Help a Reporter Out (HARO), the wildly popular service that connects journalists with sources.

HARO, which started out as a Facebook group, quickly surged to be a fantastic resource for both PR professionals and journalists. The service caught on quickly because it is free for both journalists and PR types, whereas the leader in the space, Profnet, is subscription based.

PR Dark Ages

Don Martelli
PR,

You know when you are in the PR Dark Ages, when:

1) You spend more time on lists than content

2) You look for the "easy button"

3) Your headline is a string of optimized keywords that don't make a sentence

4) You "dry fire" a press release without any context or actual media contacts