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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Running sucks, but I'm inspired to walk

Running sucks, but I'm inspired to walk

As my Twitter handle indicates, I'm, in fact, a big guy. I'm over six feet, closer to three bills than two, but have always been athletic. Whether playing baseball, golf, football or basketball, I could always get out there and work up a decent sweat. One thing I could never do is run and run for distance. It's hard. It sucks. It's miserable to do. I hate it. 

However, after my buddy, fellow dad blogger and co-worker Aaron, introduced to a post written by Ruddy Bits, the thought of running made sense.

You see, Ruddy wrote, "I run so I can walk." 

In my case, anytime I run, I'm desperately wanting to walk because I'm tired as shit. In this case, however, Ruddy is eluding to walking his daughters down the idle....at their weddings. 

How powerful of a message is that? 

It's no longer about me, my waist line and fitting into slimmer pants. It's about living a healthy life so when my two daughters get married, my slim ass will be there to walk them down the isle. Not to mention, I want to be able to look the dudes in the face and give them one last look to say, "Hey, don't fuck this up or we'll be having a long, long talk." 

So this morning, at 520am, I started running (there was some walking involved). It sucked. It was hard. I hated it. 

Now I have a reason. 

Thanks Ruddy and Aaron. 

My Boston Marathon story

My Boston Marathon story

At what age should kids go to wakes and funerals?

At what age should kids go to wakes and funerals?