Facebook Actions in the Wild

We give Facebook a ton of data. We're about to give it more data in terms of how we react to content.

Check this out:

Boston.com is giving readers the option to react to stories. 

I did it for Red Sox related story and this is how it showed up in the feed:

​I like this functionality a lot. It allows the reader to express their true feelings around content, which could be both a positive and a negative thing for brands.

BTW, that Red Sox video that annoyed me?​

"No matter where you sit, you're going to be in heaven for a little bit!" Get "At Fenway" and 10 other songs on CD, PLUS the DVD loaded with special features at brianevans.com today! Also includes a Commemorative Booklet loaded with pics and you could receive randomly inserted autographs of Brian Evans and/or William Shatner!

Meh.​