Quantcast

based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Red Sox: Fellowship of the Miserable is Back

The Red Sox are 0-6. On sports talk radio today, I heard Michael Felger of The Sports Hub say something that i thought was brilliant.

The Fellowship of the Miserable is back. Yes, folks, the airwaves are burning up with miserable Sox fans who are already calling it a season. For the record, I'm not one of them.

What most aren't talking about though is that we Sox fans love being miserable. It's almost comforting, as a Twitter buddy said to me.

We love being the underdogs. We love saying that the team sucks. We just love being miserable as it relates to the Sox. It's our dirty little secret. It's why we were so happy we won in 2004. Then we got spoiled. But, now we're back to being miserable and we're embracing it with open arms.

Are you a member of the Fellowship?

Why I Hate Pink Hats

Mr. Popper's Penguins Got Klout