Over the last few years, I've worked with a variety of brands who ask me, "how can we impact business with the help of social media?" My answer is never the same because each business has their own challenges. 

One thing that's common regardless of industry or brand stature, each company can use a little help from the Social Media Oprah Effect. 

As the queen of day-time TV wraps up her 25 year career, there's a simple lesson to be learned from her impact on business:

Surround influencers with the right content and they will share it with their circle of trust.