All tagged public relations
I love my job. Great clients. Smart people. Fantastic ideas.
We're a very creative bunch and when I asked the team what they wanted on a @SchneiderPR playlist via Spotify, this is what I got.
Today I start a new gig at Schneider Associates (SA), a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales.
My official title is Director of Digital Integration and Social Business. In English, that means I'm the guy who will add some digital goodness to our clients public relations and marketing campaigns.
Tonight I learned that a mentor from early on in my career passed away.
Peter A. Morrissey, president and CEO of Morrissey & Company Public Relations in Boston, was a well-respected PR counselor in the Greater Boston area. His name carries weight in town and especially in the PR world.
I was employee number six of Morrissey & Company. It was during the dotcom phase when securing media coverage was as easy as a quick phone call (ad revenue was aplenty back then) and the web was exploding.
We had some great clients and some dog clients. Regardless, we treated each of the accounts with the utmost care and dedication because that's what Peter asked of us.
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December 2011 was an interesting month for me. I was closing out a pretty good year when I was slapped pretty hard by reality. I won't get into the gory details, but after 18 years of being in the communications business, I was back on the job market right before the holidays.
Needless to say, it was a tough pill to swallow.
However, everything happens for a reason, as the saying goes. And after the past two weeks, I truly believe that the saying is dead on.
Flash forward to today, and I find myself sitting on some very interesting opportunities -- all leading in different directions, yet with a very similar focus.
You see, I've built my career in order for me to be a generalist/specialist. This means, I'm good at a lot of things as it relates to Public Relations, Marketing, Digital Communications, Mobile Marketing and of course, Social Media.
I've worked for big, mid-sized and small agencies. I've worked on the client side. I've developed programs for big, mid-sized and small companies across a variety of industries.
This broad experience means that one day, I can be pitching trend stories to connections I have at the Wall Street Journal and later that hour, managing a client's social listening program in order to provide them with market intelligence via online chatter.
What this boils down to is that I'm good with people. I'm good at managing relationships. I'm good at connecting people with people, people with brands and brands with brands (in the case of B2B communications).
This leads me to my point:
Toyota's PR nightmare are like falling dominosNews from the crisis world brings us to the mess Toyota still finds themselves in -- a mess that just got messier with various reports pointing towards an email from a company exec to another Toyota employee basically begging the company to come clean about the various recall issues they were up against.
Can you hear the dominos falling?
Here's the gist of the latest PR head scratcher (from my post over at Technorati):
