All tagged oprah

Winning in Social Media: Finding Your Brand's Oprah Effect

Don Martelli

Over the last few years, I've worked with a variety of brands who ask me, "how can we impact business with the help of social media?" My answer is never the same because each business has their own challenges. 

One thing that's common regardless of industry or brand stature, each company can use a little help from the Social Media Oprah Effect. 

As the queen of day-time TV wraps up her 25 year career, there's a simple lesson to be learned from her impact on business:

Surround influencers with the right content and they will share it with their circle of trust. 

Thoughts on #unfollowdiddy

Don Martelli
Branding, Celebrities, Music, ,

This whole #unfollowdiddy thing is quite interesting from a branding perspective. For those of you with your head in the sand, I'm talking about the recent explosion of Twitter use by celebrities to "connect closer with their fans," i.e. build up their brand empires and grow their celebrity status. Hello @aplusk and @oprah, et al. After the "race to one million followers," there seems to be a little bit of back lash by the general public about celebrities crowding the space that we at one point seemed to own.

Twitter is now populated with more content and more "hey look, follow me" type people than it was when I joined nearly two years ago. I'm guessing the #unfollowdiddy backlash comes from the huge turn off Twitter can be if used by people that are all about themselves, the hey, look at me crowd. I'm guessing Diddy is one of those types of users. His updates are now protected so only his followers can read what he says. Good move? No. Diddy has to understand that no matter what he does, there will be a set of consumers that don't like his music, don't like his clothing line or just don't like him period.