All tagged nba finals

I never like writing these, but for some reason, it helps me with closure. So, in typical Big Guy fashion, here is the 2009-2010 Celtics Obiturary.

Los Angeles, CA (June 18, 2010) -- At the Staples Center last evening, in front of celebrities and a zillion screaming Lakers fans, the 2009-2010 Boston Celtics passed away. Authorites say the team died of natural causes, but an investigation into the teams demise is leaning towards the lack of key rebounds, free-throws, lay-ups and some sketchy officiating.

The team, comprised of an all-star, veteran team, played like a B-Team all season, but turned up the heat at the right time -- steaming towards an unprobable playoff run that ended in dramatic game seven.

The Celtics and Lakers face off in what will undoubtedly be a historical game seven. All across New England today, C's fans will be distracted by all the chatter online; focused on what they will do for pre-game activities; and, hopefully, what we'll do when the Celtics win #18.

However, before I even go there, I have to outline the keys to success for the Celtics tonight:

Beat LA by texting "BeGreatBos" to 20222Being in the PR business, you get to work with a lot of organizations that span across various industries. Often times, we do pro-bono work with organizations because their mission is too important no to. 

Case in point, the Boys & Girls Club of Boston (BGCB).

We are doing a very cool thing that's tied into the Celtics and Lakers rivalry (yes, I know the Celtics are down 0-1 in the NBA finals, but there is plenty of hoops to be played) and I need your help. 

You see, the BGCB and their LA counterpart have create a charitable challenge that we're calling "Be Great." 

The idea is simple, whichever club raises more money during the NBA finals, they are crowned champion. Yes, I know it's just bragging rights, but it's more than that.