All tagged location-based social networking
Location-based services are all the rage and as a result, companies are pushing each other to innovate and be different.
Recently, Whrrl announced some pretty decent news that flew under the radar, but could nudge their competitors to step up their game.
The company launched Society Rewards – a social loyalty program designed to close the gap between a brand’s online social media presence and real-world physical presence.
The king of location based services, Foursquare, raised $20 million in financing, according to a blog post by the company and various media reports.
The once small start-up that was an acquisition rumor of Facebook and Yahoo, is now valued at $95 million, according to reports.
The fusion of cash proves that Foursquare is leading the location-based services pack by a big margin. However, now that it appears that an acquisition is out of the question, where does Foursquare go from here?
Here are 20 million thoughts (well, maybe just a few) as to the current state of the service and its future.
Advertising age is reporting that Facebook is on the verge of rolling out location-based features for users and brands as soon as soon as this month.
If the rumors are true, this could mean the end of Foursquare, Gowalla, Brightkite, Loopt, etc. With 400+ million users, Facebook is the king of the social media kingdom and slowly but sure, it appears that they are taking over, fiefdom by fiefdom.
No one likes a cheater and most of the time, they get caught. With the explosion of location-based social games such as Foursquare and Gowala, the cheaters have found their way around the loopholes to rack up points and badges like they were going out of style.
Today, Foursquare via their blog, announced today that checkins outside the immediate vicinity of the venue in question will no longer net points, badges or mayorships.