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At the end of last year, I lost my job. It was a pretty big shock, but one that I was prepared for, sort of. You see, I'm a worker. I get things done. I keep things simple, organized and focused. It is the only way I know how to do things. So when I found myself with about two months to land a gig, I put the following in action.
Yesterday's announcement by Facebook about their new messaging service, dubbed Facebook Messages, proves one thing — that social is still about people.
Despite all the advancements in technology; the connections between services; the ability to create content on the fly; and, the how easy it is to get the info we, as consumers want, social remains to be centered around people.
Services like Facebook, Twitter, LinkedIn, MySpace, Foursquare, Yelp, etc. connect people with people. Yes, people are connecting because of content, but at the end of the day, it's the relationships that we forge via these channels that really matter.
It is no secret that Facebook is leading the social revolution with their Open Graph push. As you buzz around the web, you'll see more and more social marketing in the form of Facebook's "Like" button. And it's only a matter of time before other social networks follow suit.
Maybe not in the same ilk, but LinkedIn is jumping on the social feature bandwagon with the roll out of a follow feature.
Unlike Twitter's follow, LinkedIn's "Company Follow" enables users to keep tabs on job openings, promotions and other activities specific to companies.
Google and Facebook are favs of interwebbers to login sociallyEver since Google and Facebook launched services that would allow users to log into other sites with their respective credentials, life has become slightly easier in terms of remember a zillion passwords.
And, in a recent study by OpenID company JanRain, results show that users undoubtedly prefer to use their Google and Facebook logins on websites that offer third party sign-in options.
According to the study, Facebook has significantly out-paced competitors in areas such as media, retail and technology. However, JanRain’s entire client base is roughly 170,000 and among them, it appears that Google is the most popular login service overall, with about 38% of all user authentications.