Techcrunch is reporting that Facebook is in the trenches and just about to attack the messaging beach front, a move that will be debated as a Gmail killer.

I don't think it'll happen and here's why.

First off, Gmail has taken over the email world. Due to it's funcationality, accessibility and all around smartness, Gmail quickly squashed Hotmal and Yahoo mail (and others). Users are widely embedded with the service, me included.

While Facebook is the online gateway to information for 350 million plus users, Gmail still has a strong following in my opinion -- so much so that users won't take the initiative to move over to Facebook. Now, if somehow Gmail will be able to work inside of Facebook, that'll be a game-changer. However, I highly doubt that will happen.