It was reported today that Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses.
Mashable got the tip from B.J. Drums, who works for the Museum of Making Music in Carlsbad, California. Drums apparently sent Mashable proof that Facebook is taking their "like" feature seriously via a letter and some of the sticker samples.
This move by Facebook is proof positive that online engagement strategies need offline counterparts.