I've been in the PR/communications business for over 14 years now. I've covered some pretty interesting stories as a reporter -- some fun, some not so fun.

As a PR professional, I've had the same experiences. The dot-com era was great for me as a tech geek because all I used to pitch were stories about innovation. There has been times where we had to work really hard to develop angles for stories just so we can make then newsworthy -- a very tough assignment at times.

However, one of the great things about the PR business is that you get to meet a lot of interesting people who are doing some great things for those in need. That need can vary from under privileged kids, adults with substance abuse problems, those trying to squash homelessness and times where those who are very sick need a second opinion that can mean life or death.

Now, I typically don't write about my clients on my blog, but in this case I felt so compelled to do so because yesterday was a day that really put some things into perspective for me.