With Tweets, status updates, pictures and blog posts being pumped out at a feverish pace, there's no sense on who "owns" the content. While I have a blog and the words on the screen were written by me, do I really "own" those pages despite living on someone elses server? 

How about photos and videos? Guessing the same principle is in play here as well. 

However, what if you're a celebrity and taking pictures of private moments you want to share with your fan base? Can I, as a Twitter user, take that photo and leverage it for an ad, blog post or other creative items? I guess I can, but can I legally use those images? Probably not. 

In order to thwart such efforts, a little start-up is working with a big list of celebs to help them own their social media content, specifically photos and videos.