Google and Facebook are favs of interwebbers to login sociallyEver since Google and Facebook launched services that would allow users to log into other sites with their respective credentials, life has become slightly easier in terms of remember a zillion passwords.

And, in a recent study by OpenID company JanRain, results show that users undoubtedly prefer to use their Google and Facebook logins on websites that offer third party sign-in options.

According to the study, Facebook has significantly out-paced competitors in areas such as media, retail and technology. However, JanRain’s entire client base is roughly 170,000 and among them, it appears that Google is the most popular login service overall, with about 38% of all user authentications.