The beauty of social media is that everyone can do it. With a little reading, homework, testing, analyzing and effort, anyone can be a guru. As a result, the space is like a crowded supermarket on a half-off coupon day. It's packed. Some know how to shop smart, some just look good shopping.

One thing "gurus" like to do is tie everything that trends online - literally everything - to a lesson learned.

This was the case with the death of Osama Bin Laden. Just Google his name and the words social media lessons and see what you come up with.

One result that should pop up in the wash is a post written by my buddy @MSGiro over at Technorati, titled, "What Osama Bin Liden Taught Me About Scrapbooking".