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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

RIP Posterous: The Death of the Lifestream

RIP Posterous: The Death of the Lifestream

Remember when "lifestream" was the catch-phrase of the day?

Loads of social media wonks were talking about Posterous being the "lifestream" service. People would use the service to post photos, short thoughts, rants on news stories, etc. It was bite-sized content for a bite-sized content world.  

What the service really provided was a simple way to create, management and curate daily content, while pushing that content to other networks to drive traffic.

Posterous WAS the easy way to "lifestream"

Posterous WAS the easy way to "lifestream"

Well, Twitter snatched it last year and hasn't done anything with it really. It was a people acquisition, I'm guessing.

Fast forward to today and Twitter put the final nail in the coffin, announcing the discontinuation of the service on April 30, 2013.

Guess the lifestreaming stuff just didn't catch on as most thought it would.

RIP Posterous.

The Biggest Plus for Google+: Google Authorship

The Biggest Plus for Google+: Google Authorship

The White House and Social Media

The White House and Social Media