Quantcast

based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Creating an Integrated Thought Leadership Media Engine

The media isn’t what it used to be when I first grabbed a pencil and a reporter’s notebook over 20 years ago. News travels fast and social media is to blame—but that’s ok as we must adapt.

Adapting is exactly what the folks at Questrom School of Business at Boston University is going with Insights@Questrom.

This episode features J.P. Matychak, associate dean for strategic initiatives at Questrom. Alongside the Dean, J.P. and the talented marketing and communications team have embraced a full-on integrated media model to push the expertise of their faculty. We discuss how to work around traditional news challenges and what it takes to become a media entity.

Talking about how brands can use content marketing and social media to become a news entity, drive brand awareness and evoke conversations.

The Challenge of Delivering on a Non-Profit's Mission

Getting Ink in a Tough Media Environment: Aaron Gouveia, Trustees of the Reservations