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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Blizzard of 2013: Let's Not Freak Out

Blizzard of 2013: Let's Not Freak Out

We're New Englanders. We've been here before (well, those of us born before 1978).

When I was a reporter for the Globe during the late 90s, I covered a handful of storms, including the April Fool's one.

My lede was, "It snowed again in New England. Go figure." Of course, it didn't make it though the copy desk edits. They thought it was too snarky. And of course it was. It was my fourth weather story in a short time-frame.

April Fool's Blizzard in Boston

April Fool's Blizzard in Boston

Some folks around here get so freaked out about these storms that I just want to slap them and tell them to suck it up.

We've been there. Done that. Just prepare the best you can and ride it out. That's what we do. That's what we've always done. That's what we'll do with the Blizzard of 2013 and any other storms Mother Nature decides to throw at us.

How are you preparing for the storm? Me? Interwebbing, reading and probably some board games with the kids.

The Blizzard of 1978 left cars littered on the highways

The Blizzard of 1978 left cars littered on the highways

The @SchneiderPR Team Spotify Playlist

The @SchneiderPR Team Spotify Playlist

NASCAR Meets NHL Ice Skates

NASCAR Meets NHL Ice Skates