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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Lamborghini's Aventador Takes on Nature [video]

If you're a car enthusiast and also love video/creative design, you're going to wet your pants over this video. Introduced as "car porn", this video introduces Lamborghini's new super sports car Aventador that boasts 700 HP bull power. It's named after the Spanish bull legend Aventador. The video shows off the speed and power of the car, but in a creative way as it relentlessly fights the forces of nature in a 3-minute special effect thunderstorm. The piece was shot in the Californian desert Coyote Dry Lakebed and directed by Ole Peters.

Lamborghini Aventador from Sehsucht™ on Vimeo.

Article first published as Lamborghini's Aventador Takes on Nature on Technorati.

Running on to the Field: It Never Works Out How You Planned It

Alabama: Before and After via Google Earth