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based in Boston, the PR BUnker is a Strategic communications and PR consultancy & podcast, featuring insights on the public relations, digital marketing and communications. Owned and hosted by don martelli, a former journalist with 25 years of strategic communications, The PR Bunker supports education, nonprofit, professional services and real-estate clients.

Celtics Big 3 vs Heat Big 3

The Miami Heat announced their big three and it was the biggest spectacle of ego stroking I have ever seen in my life:

Compare that to the Celtics press conference when our big three was announced:

What the Heat should have done was take some of the money they wasted on smoke machines, light shows, etc. and put it towards filling out their roster.

By the way Miami, you still need to come through Boston to get the Eastern Conference crown. The rest of the hoops world might have dubbed you the new champs, but we haven't in Boston.

You want to be champs? Come and get it.

What do Ant Traps Have to Do With Word-of-Mouth?

Whrrl Ups the Ante with Society Rewards